Pringles launched its Deli range in a region that craves bold flavors but facedthe challenge of using cheese puns without actually mentioning cheese in Arabic due to legal restrictions. To overcome this, we created a playful commercial featuring a couple so captivated by the flavor that they start hallucinating, capturing the energy through the laughs and nonsensical reactions to the taste.
Agency: Socialize\ WE ARE SOCIAL
Creative Director: Jason Velasquez Burayag
Copywriter: Jack Rogers & Mohamed Essam
Account Manager: Mohamed Awkal
Account executive: Rahim
Creative Director: Jason Velasquez Burayag
Copywriter: Jack Rogers & Mohamed Essam
Account Manager: Mohamed Awkal
Account executive: Rahim
