Getting into the Ramadan competition in Egypt as a cement brand is pretty tough. Most people tend to go for lighter brands during this month, so we decided to do something unexpected. We shared our message in a fun, folkloric style by using three riddles in different Egyptian villages, with each riddle solved using one of Momtaz Cement's products.
We built them in layers, and people received them in a concentrated way.
We built them in layers, and people received them in a concentrated way.
Story 1: the witch who saw the village flooded twice
Story 2: The knight who made his way through the crack of dawn
Story 3: Seven omens leading to the end
Credits
Mohamed Essam - Copywriter
Aya Haddad - Creative Strategist
Mahmoud Tammam - Art Director
Mansour Salem - Account Manager
Hosam Shebl - Illustrator
Ahmed Mokhtar - Lead Motion Designer
Nada Khalid - Sr. Graphic Designer
Omar Abdelmoneim - Sr. Motion Designer
Rahma Mahmoud - Motion Designer
Ahmed Zaweel - Graphic Designer
Mohamed Hassan - Digital Advertiser
Rafik Ragy - Music composer & Sound Designer
Vocals: Dalia Samir & Mohab Ragab
Agency: Social Nuts
Aya Haddad - Creative Strategist
Mahmoud Tammam - Art Director
Mansour Salem - Account Manager
Hosam Shebl - Illustrator
Ahmed Mokhtar - Lead Motion Designer
Nada Khalid - Sr. Graphic Designer
Omar Abdelmoneim - Sr. Motion Designer
Rahma Mahmoud - Motion Designer
Ahmed Zaweel - Graphic Designer
Mohamed Hassan - Digital Advertiser
Rafik Ragy - Music composer & Sound Designer
Vocals: Dalia Samir & Mohab Ragab
Agency: Social Nuts
