Award-losing copywriter (so far).  4 years writing for people who skip the ads, 12 years writing in my drafts, and a whole life of having fun being serious about chasing the alchemist element that makes ordinary things look good.

I fought AI, and the AI won. So now I'm picking easier fights: the common flu and eggplant on pizza.
Designed in Egypt, manufactured in the UAE, licensed in Madrid, which makes my buffet of ideas accidentally intercontinental.
See you Monday.


Work Experience
copywriter - Ducklife - Dubai
part-time | Feb 2024 - August 2025
Senior Creative Copywriter - Yango - MENA
June 2024 - July 2025
Arabic copywriter - WE ARE SOCIAL - Dubai
July 2023 - June 2024
Creative copywriter - Social Nuts - Cairo
Feb 2018 - June 2023
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