For years, brands sold sunscreen as a product for sun protection, while the truth is, those products were mainly used to hide crimes and ignite them. Name one other product that leaves a white mask on your face, big enough to be unrecognizable, and takes forever to rub into kids, causes chaos, ignites tears. There is NONE.
So it's time to put an end to that shady business and make it clear that those who belong to the dark should not benefit from a product that is literally designed to expose you to light.
In this campaign, Nivea revealed the benefits of their new sunscreen formula: no tears, no white cast, and absorbed in seconds. Which were, ironically, the exact reasons it was bad news for some.
Client: Nivea/Miami Ad School Madrid
Copy: Mohammed Essam
Art: Google images, Affinity & Mohammed Essam
Teacher: Fede Botella
Copy: Mohammed Essam
Art: Google images, Affinity & Mohammed Essam
Teacher: Fede Botella
