Walking home at night in heels shouldn’t be a scary experience. To help women feel safer on the streets of London, Domino's, the late-night brand that believes nothing bad should happen after 2 AM, introduces a 'slicing-edge' OOH billboard. Equipped with audio-recognition technology, the digital screen detects the sound of accelerating high heels. When triggered, it instantly flashes intense red and blue lights, mimicking a police siren to help scare off anyone who might want to cause trouble.
School: Miami Ad School
Team: Baltazar Lee & Mohamed Essam
Teacher: Pranay Suri
Team: Baltazar Lee & Mohamed Essam
Teacher: Pranay Suri
