Walking home at night in heels shouldn’t be a scary experience. To help women feel safer on the streets of London, Domino's decided to show London its true colors with 'slicing-edge' OOH billboards equipped with audio-recognition technology. These billboards detect the sound of accelerating high heels and, once triggered, instantly flash intense red and blue lights, mimicking a police siren to help scare off anyone who might want to cause trouble.
School: Miami Ad School
Team: Baltazar Lee & Mohamed Essam
Teacher: Pranay Suri
Team: Baltazar Lee & Mohamed Essam
Teacher: Pranay Suri
