Egypt’s unstable currency has caused financial stress for many. People often feel overwhelmed by money-saving tips that aren’t helpful when cash is low.
We aimed to ease this stress by inspiring big dreams, even with empty wallets. Instead of focusing on saving, we encouraged using imagination.
Feha Cash, featuring a catchy song from MTM (Egyptian rap gods) and Abuelanwar (the next big thing), showed that joy doesn’t need wealth if you're living like a millionaire in your mind.
We aimed to ease this stress by inspiring big dreams, even with empty wallets. Instead of focusing on saving, we encouraged using imagination.
Feha Cash, featuring a catchy song from MTM (Egyptian rap gods) and Abuelanwar (the next big thing), showed that joy doesn’t need wealth if you're living like a millionaire in your mind.
Listen to Audio-Only
credits
Client: Social Nuts
Featuring: MTM & Abo El-Anwar
Idea: Mohamed Essam, Aya ElHaddad
Lyrics: Mohamed Essam, Abo El-Anwar
Music: Ahmed Tarek Yahia
Art Direction: Hossam Shebl, Mostafa Shokry, Ahmed Mokhtar
Art team: Ahmad Zaawel, Zeina ElBakry, Nada Khaled
Motion graphics lead: Ahmad Mokhtar
Motion Graphics: Omar Moneam, Rahma Mahmoud, Mahmoud Gammal
Special thanks to: Youssef Nagi
Featuring: MTM & Abo El-Anwar
Idea: Mohamed Essam, Aya ElHaddad
Lyrics: Mohamed Essam, Abo El-Anwar
Music: Ahmed Tarek Yahia
Art Direction: Hossam Shebl, Mostafa Shokry, Ahmed Mokhtar
Art team: Ahmad Zaawel, Zeina ElBakry, Nada Khaled
Motion graphics lead: Ahmad Mokhtar
Motion Graphics: Omar Moneam, Rahma Mahmoud, Mahmoud Gammal
Special thanks to: Youssef Nagi
