OUMPH! is a plant-based burger that tastes and smells just like a traditional burger. Aside from the fact that it’s made with soybeans, there’s nothing else that sets it apart.
In this print campaign, we made the twists obvious; they will love OUMPH! from the first bite, even though it might take a lot to tell that it's a different type of burger.
Client: OUMPH! / Miami Ad School
Copywriter: Mohammed Essameldeen, Jose Pita
Teacher: Vicente N. Abad
Copywriter: Mohammed Essameldeen, Jose Pita
Teacher: Vicente N. Abad
